Noor Al-Mulla

Creative Marketing Manager

Bahrain, BH.

About

Highly accomplished Marketing Manager with over 10 years of progressive experience, specializing in brand strategy, digital marketing, and impactful campaign execution within the automotive industry. Recognized for out-of-the-box creative thinking and a strong track record of driving significant brand visibility, customer engagement, and market share growth. Proven ability to lead high-performing teams, orchestrate successful events, and develop strategic initiatives that exceed KPIs, demonstrated by qualifying for the world finals of the prestigious Testa Rossa Awards.

Work

ADAMAS MOTORS

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HEAD OF MARKETING

Bahrain, Capital Governorate, Bahrain

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Summary

Oversaw comprehensive marketing strategies for luxury automotive brands including Aston Martin, Lotus, Morgan, and Ineos, driving brand visibility, customer engagement, and digital presence.

Highlights

Successfully orchestrated showroom opening events for three luxury brands, achieving an outstanding turn-up rate of 150% and generating significant media attention.

Elevated the company's digital presence, driving over 140% followers growth and enhancing customer engagement across all digital platforms.

Engaged with the Bahrain community through strategic collaborations with esteemed societies, demonstrating strong commitment to corporate social responsibility via impactful awareness initiatives.

Developed and implemented data-driven marketing strategies by conducting market research and analyzing customer insights to effectively promote high-end automotive brands.

Led all digital marketing efforts, staying updated with emerging trends and leveraging advanced technologies to optimize campaigns and enhance brand reach.

FERRARI & MASERATI - EURO MOTORS

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FERRARI MARKETING MANAGER

Bahrain, Capital Governorate, Bahrain

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Summary

Implemented comprehensive marketing strategies for Ferrari and Maserati, managing all promotional activities, analyzing market conditions, and fostering strong customer and media relationships.

Highlights

Qualified for the world finals of the prestigious Testa Rossa Awards, competing for "Top Ferrari Marketing Manager in the world" based on exceptional brand understanding, creative concepts, marketing plan, and KPI achievement.

Successfully orchestrated the "Passione Ferrari" regional track event, achieving the highest turn-up rate in the region and enhancing brand prestige.

Received the prestigious Best Improvement Award for outstanding performance and notable advancements within the Ferrari dealership.

Built and maintained strong relationships with existing and prospective customers, driving significant customer loyalty and retention.

Cultivated robust relationships with key media outlets, journalists, and influencers to amplify brand presence and secure extensive coverage.

ZAYANI MOTORS

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SENIOR MARKETING EXECUTIVE

Bahrain, Capital Governorate, Bahrain

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Summary

Supported the marketing manager in identifying, developing, and evaluating marketing strategies for 18 automotive brands, managed social media campaigns, and assisted in content creation and event organization.

Highlights

Managed social media campaigns across 16 platforms for 18 brands, monitoring KPIs and ROI, handling complaints, and enhancing exposure through strategic paid ad management.

Assisted in developing and evaluating comprehensive marketing strategies for 18 automotive brands, including Mitsubishi, Peugeot, and MG, aligning with company objectives and market characteristics.

Contributed to the production of diverse marketing materials, literature, website content, and press releases, ensuring consistent brand messaging and quality.

Organized and launched successful new model release events, coordinating all aspects from planning to execution with cross-functional teams.

Collaborated closely with Customer Care departments to ensure consistent online customer care operations, significantly improving customer satisfaction and brand perception.

EDAMAH - SUBSIDIARY OF BAHRAIN MUMTALAKAT HOLDING COMPANY

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TRAINEE IN THE PROPERTY MANAGEMENT DEPARTMENT

Bahrain, Capital Governorate, Bahrain

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Summary

Assisted in the development of marketing plans and managed monthly themed events for Bab Al Bahrain Mall, coordinating with PR and administrative teams.

Highlights

Prepared a comprehensive marketing plan for Bab Al Bahrain Mall, contributing to strategic promotional initiatives and increased visitor engagement.

Managed monthly themed events at the Mall, coordinating with PR colleagues, suppliers, and administrative teams to ensure seamless execution and positive attendee experience.

Assisted the administrative team by accurately entering contract data into GP and DocuShare Softwares, improving data management efficiency and record-keeping.

OLAYAN KIMBERLY-CLARK

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TRAINEE IN THE MARKETING DEPARTMENT

Bahrain, Capital Governorate, Bahrain

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Summary

Contributed to new product introduction projects and managed social media presence and website content for Kleenex Arabia.

Highlights

Collaborated effectively with cross-functional teams on a New Product Introduction Project, interacting with Integrated Marketing Planning, Research & Engineering, and Business Analysis departments.

Managed social media presence and website content for Kleenex Arabia, enhancing brand visibility and engagement among target audiences.

GULF AIR, HEADQUARTER

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TRAINEE IN E-MARKETING DEPARTMENT

Bahrain, Capital Governorate, Bahrain

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Summary

Maintained marketing communication content on Gulf Air's electronic channels, optimized SEO, managed email databases, and developed sales-driven social media networks.

Highlights

Maintained marketing communication content across Gulf Air's electronic channels (website, marketing emails, and social media) using WordPress, ExactTarget, CMS, & NetSuite.

Utilized Search Engine Optimization (SEO) techniques to improve Gulf Air's ranking over the internet, enhancing online visibility and organic traffic.

Managed email databases and conversion rates, contributing to more targeted and effective marketing campaigns.

Developed competent sales-driven social media networks, increasing engagement and potential conversions.

Communicated closely with Public Relations and Customer Care departments to ensure consistent online customer care operations and brand messaging.

JAWAD BUSINESS GROUP - ACCESSORIES AND MANGO, SEEF MALL

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CUSTOMER SERVICE

Bahrain, Capital Governorate, Bahrain

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Summary

Managed daily customer interactions and handled all sales and customer service processes efficiently and professionally.

Highlights

Provided daily customer service, resolving inquiries and ensuring a positive shopping experience for all customers.

Managed all sales processes, including transactions, product assistance, and merchandising, contributing to store efficiency and customer satisfaction.

Education

Bahrain Institute of Banking and Finance (BIBF)

Bahrain, Capital Governorate, Bahrain
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CIM Professional Certificate - Level 4 Marketing

University of Bahrain (Scholarship)

Bahrain, Capital Governorate, Bahrain
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Bachelors Marketing Grade: 3.31

Awards

World Finals of Testa Rossa Awards Competitor

Ferrari

Qualified for the world finals of the prestigious Testa Rossa Awards, competing for "Top Ferrari Marketing Manager in the world" based on exceptional brand understanding, creative concepts, marketing plan, and KPI achievement.

Best Improvement Award

Ferrari Dealership

Received the prestigious Best Improvement Award for outstanding performance and notable advancements within the Ferrari dealership.

Languages

English

Certificates

Integrated Communications

Marketing

Digital Marketing

Skills

Software Applications

MS Office Applications, Professional Photography Software, Photoshop, Illustrator, CMS, PPC, ExactTarget Software, DocuShare, GP Systems, Social Media Platforms, Digital Marketing & SEO, WordPress, NetSuite.

Marketing Strategy & Management

Marketing Strategy Development, Brand Management, Market Research, Customer Insights, Target Audience Identification, Advertising Campaigns, Marketing Plan & KPI Achievement, Promotional Activities, Cross-functional Collaboration, Integrated Marketing Planning, New Product Introduction.

Digital Marketing & Analytics

Digital Marketing Trends, Emerging Technologies, SEO (Search Engine Optimization), Social Media Management, Content Writing, Website Content Management, Email Marketing, Conversion Rate Optimization, KPI Monitoring, ROI Analysis, Digital Presence Development.

Communications & Public Relations

Public Relations (PR), Media Relations, Influencer Relationships, Journalist Engagement, Press Release Writing, Copywriting, Marketing Communication Content, Stakeholder Management, Customer Care Operations, Corporate Social Responsibility (CSR).

Event Management & Coordination

Event Orchestration, Showroom Opening Events, Regional Track Events, Supplier Coordination, Logistics Management.

Business Development & Sales

Customer Loyalty & Retention, Sales-driven Social Media Networks, Customer Relationship Management (CRM).

References

References

AVAILABLE UPON REQUEST